In 2024, Magang (Group) Holding Co., Ltd. (Masteel), a subsidiary of China Baowu Steel Group Corporation Limited (China Baowu), exported 700,000 tons of H-beams, marking a year-on-year increase of 21 percent and setting a historical high.
Over the years, Masteel’s H-beams have maintained a strong foothold in the international market due to their comprehensive specifications and superior quality. In 2024, the company reorganized its marketing center, creating an international trade division to streamline resource integration and adopt innovative marketing strategies. By focusing on technological innovation, service upgrades and tailored customer solutions, Masteel developed new specifications and products, effectively enhancing customer satisfaction.
In 2024, the company recorded significant growth in exports to South America, Africa and Southeast Asia, while also successfully developed new markets in Egypt, Côte d’Ivoire and Senegal. Notably, it has achieved a breakthrough by exporting Euro-standard H-beams in bulk to the European Union for the first time.
Masteel successfully completed the annual reviews and updates for key international certifications in 2024, including the EU CE certification and the UKCA certification for heavy H-beams. These accreditations provided strong support for expanding the company’s global reach.
To address intensifying market competition, Masteel’s R&D, manufacturing and sales teams collaborated closely to meet market demands, developing new specifications and high-grade products.
"We have focused on optimizing our product portfolio by targeting high-grade H-beams that meet British and American standards, emphasizing heavy H-beams and materials of S450 grade and above”, said a representative from the company’s export team.
Through cooperation with leading global industry players and large-scale end-users, Masteel is committed to promoting more H-beam products to go global.
(Executive editor: Zhu Zeya)
