The inaugural list of exemplary brands under the Chinese Central SOEs' Initiative: Lead with Brand was recently unveiled, highlighting 45 leading, iconic, and representative brands.
Brands are a comprehensive reflection of the competitiveness of enterprises and even nations. Cultivating globally competitive central SOE brands is a pivotal step in building world-class enterprises.
In recent years, the State-owned Assets Supervision and Administration Commission of the State Council has launched the Chinese Central SOEs' Initiative: Lead with Brand, organizing the selection and publication of "Four Categories" of outstanding brand achievements: group brands, corporate brands, product brands, and service brands. This initiative aims to accelerate brand development among central SOEs, highlight the achievements of brand-building efforts, and enhance their influence and competitiveness on the global stage.
The first batch of outstanding brands spans a wide range of industries, levels, and types of central SOEs. Among them are five group brands, including the China Petrochemical Corporation and the State Grid Corporation of China; ten corporate brands, such as Migu cultural technology Co., Ltd. and the Beijing New Building Materials Public Limited Company; twenty product brands, including Hongqi and Fortune; and ten service brands, including Easy Joy and PhoenixMiles.
(Executive editor: Zhu Zeya)
