The mascot of the CIIE, Jinbao, is seen on a street in Shanghai on April 18, 2023. [Photo/VCG]
3. Trade and investment platforms playing a growing role
China International Import Expo (CIIE) is the world's first import-themed national-level expo and has been held for the past five years. It has resulted in a cumulative intended turnover of nearly $350 billion, and about 2,000 launches of new products.
The influence of key exhibitions continues to expand; these include China Import and Export Fair (Canton Fair), China International Fair for Trade in Services, China International Fair for Investment and Trade, China International Consumer Products Expo, Global Digital Trade Expo, China-Africa Economic and Trade Expo, China-Arab States Expo, China-Russia Expo, China-CEEC Expo & International Consumer Goods Fair, China-ASEAN Expo, and China-Eurasia Expo.
