COFCO gears up for CIIE

COFCO aims to offer high-quality services for CIIE to bring in more business opportunities.

Chinese President Xi Jinping said in a keynote speech at the opening ceremony of the annual conference of the Boao Forum for Asia in Hainan on April 10 that the Chinese people will continue to increase openness and expand cooperation. "We will stay committed to the strategy of opening-up for win-win results. We will pay equal attention to "bringing in" and "going global", and break new ground in opening China further through links running eastward and westward, across land and over sea. We will adopt policies to promote high-standard liberalization and facilitation of trade and investment, and explore the opening of free trade ports with Chinese characteristics."

The signing ceremony between COFCO and the National Exhibition and Convention Center (Shanghai) is held on Oct 22 in Shanghai.

As the last of the four major diplomatic events held in China, the first China International Import Expo (CIIE) will be held in Shanghai from Nov 5 to 10. It will show China's firm support for trade liberalization and economic globalization and be an active and major measure for opening the country's markets to the world and an important platform for deepening the international cooperation involved in the Belt and Road Initiative. 

In recent years, the BRI has turned from concept to action and been carried out in reality. As the largest agricultural grain enterprise in China and a leader of Chinese agriculture's going-global, China National Cereals, Oils and Foodstuffs Corporation (COFCO), serving as a bridge for cooperation, is gradually increasing its trade and investment in the countries and regions involved in the BRI based on their natural resources and conditions.

Representatives at the ceremony

During the "going-global" process, COFCO is developing into a leading world-class grain enterprise and changing the layout of the global grain market. It is helping boost the integration of China's agriculture's trade and cooperation with foreign countries through marketization and commercialization, giving full play to its own advantages and influence, deepening and expanding international cooperation, and jointly promoting the efficient and healthy development of the global grain, oil and food industry. 

COFCO is an indispensable part of leading national events 

A signing ceremony announcing that COFCO will serve the first CIIE was held on Oct 22 in Shanghai. The National Exhibition and Convention Center (Shanghai) signed a group of agreements with COFCO brands, such as Great Wall wines, the Chateau de Viaud winery, Jiugui Liquor, Joycome Meat, China Tea and Mengniu Dairy, raising the curtain on COFCO's preparation for the event and on its contributions to an international cooperation platform based on extensive consultation, joint contribution and shared benefits. 

COFCO Wines and Spirits is a specialized platform for COFCO's wine and liquor business, and had laid a foundation for the standardization of China's wine industry. China's first bottle of dry red, dry white, and sparkling wine were all created by COFCO's Great Wall.

COFCO wine and liquor products are displayed at the ceremony.

COFCO Wines and Spirits has selected five brand products, including Great Wall five-star Cabernet Sauvignon dry red wine, Great Wall Chateau SunGod Syrah dry red wine, Great Wall Chateau SunGod Riesling dry white wine, Chateau de Viaud dry red wine 2010 and the Hongtan Jiugui liquor (or red-bottled Jiugui liquor) to entertain officials and guests from 101 countries and regions from all over the world at the first CIIE. 

COFCO Meat -- high-quality products to shine at the event

As one of China's most important players in the pork market, COFCO Meat's vertically integrated value chain covers the entire industry. Its core brand, Joycome, will debut at the first CIIE. It will show the charm of Chinese brands and high-quality and healthy food.

COFCO meat is displayed.

COFCO is also the first producer of industrialized small packaged fresh pork. With more than 10 years of continuous optimization, its product quality has become the benchmark in the industry.

China Tea -- a national drink brand to serve guests across the globe

China Tea's products, having been a fragrant national gift at home and abroad many times, will offer its related series of brands such as Haidi, Banzhang Pu'er, Butterfly Jasmine, and Green Tea to global government officials and guests at the CIIE. China Tea not only serves as an important envoy of cultural exchanges between China and the world, and devotes itself to making Chinese tea a national drink, but also contributes to the world's tea culture through improving its services. Its upcoming debut at the first CIIE marks growing recognition of Chinese tea brands on the international stage and indicates a major step toward globalization in China's tea industry. 

Mengniu Dairy -- serving the grand event with world-class quality

As a leading supplier of dairy products in China, Mengniu Dairy focuses on R&D and production of products suitable for Chinese people, actively practices an international development strategy, carries out global R&D layout, and provides consumers with more high-quality products. Mengniu will provide the first CIIE with its first four products -- Deluxe pure milk, Chunzhen yogurt, Deluxe ice cream and Shiny Meadow fresh milk. Chunzhen yogurt and Deluxe ice cream made spectacular appearances at the 2018 Russia World Cup last summer. With the help of the first CIIE, the Chinese dairy brands represented by Mengniu will accelerate cooperation and exchanges with world quality companies, showing the positive approach of Chinese brands, and demonstrating new progress and future trends in the Chinese dairy industry in an era of high quality development. 

Over the past 40 years since China's reform and opening-up, COFCO, as a world-leading grain enterprise serving hundreds of millions of people, has witnessed and taken part in many grand diplomatic events in China and served state affairs and banquets, including the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the APEC Economic Leaders' Meeting, the G20 Summit, the BRICS Summit, the Belt and Road Forum for International Cooperation and the Boao Forum for Asia. 

COFCO has begun preparations for the event and plans to provide high quality service with a meticulous attitude, as well as build up a high-level reputation for serving the CIIE. It will contribute to an international cooperation platform based on extensive consultation, joint contribution and shared benefit.

(Executive editor: Hao Wen)