SASAC News Center Promotes Central SOEs’ Responsibility, Reliability Ahead of Two Sessions

Four activities are to be held by the News Center of the State-owned Assets Supervision and Administration Commission of the State Council (SASAC) to promote reliability and responsibility of state-owned enterprises (SOEs) in the new era.

The four activities include a series of interviews of NPC deputies and CPPCC members from SOEs to promote reform and development of SOEs and state-owned assets to the public, an event to show achievements of SOEs and state-owned assets reform and development, a multi-media gallery of photos, videos and news products as well as promotion events for SOE brands.

More than 60 interviews were held in the past 6 years after the two sessions of 2014 with themes covering a wide range of topics including reform, the 13th Five-Year Plan (2016-20), development of new directions, high-quality intelligent manufacturing and innovation-driven development as well as the "new normal" in economic growth and leading on the path forward into the new era.

A platform and window to demonstrate achievements of reform and development of SOEs and state-owned assets, the "Getting close to new SOEs" event, was first held in 2013 and more than 140 related events have been held so far.

Mainstream press, web celebrities, experts and scholars, ambassadors and even science fiction writers are to be invited to SOEs during this year's two sessions to act as bridges for the public to learn more about SOEs.

The photography exhibition event, which was initiated in 2013, has also attracted a lot of attention. This year's event intends to display outstanding works reflecting achievements of reform and development of SOEs and people's involvements in major SOE projects in the past nearly 100 years since the founding of the Communist Party of China.

The brand promotion event is the latest program of the SASAC News Center and is intended to demonstrate central SOEs' highlights and uniqueness by presenting enterprise introductions, main events in SOE history, as well as a range of views and people.

It's worth mentioning that the News Center also held a variety of activities to support precise poverty alleviation, which included public service advertising, livestreaming and on-site interviews.

The first livestreaming, held on May 13, gained 20.27 million views with 1.6 million likes. It helped sell agricultural products valued at about 3.17 million yuan ($445,676).

On May 23, the second livestreaming will be staged and at that time the "sharing vegetable garden" in Xiwang town of Hong'an in Central China's Hubei province will be promoted to the public.

The livestreaming will show central SOEs' remote monitoring cloud plantation technology and is expected to lift the province out of the impact of the pandemic and poverty.

The News Center of SASAC holds a livestream to help promote agricultural products produced in poverty-stricken areas in China. [Photo/sasac.gov.cn]

(Executive editor: Wang Ruoting)