
The first civil air service brand is established on May 4, 1989. [sasac.gov.cn]
China Eastern Air Holding Company establishes China's first civil air service brand - Lingyan Crew Demonstration Group - on May 4, 1989
China Eastern Air Holding Company established China's first civil air service brand - Lingyan Crew Demonstration Group - on May 4, 1989.
The demonstration group was one of the first groups of "the young civilization" and gradually became a high-quality service brand.
The success of the group drove the launching and development of China's civil air service which included Air China's Jinfeng Crew Group, known as the "Model of the Era".
The establishment of the demonstration group improved people's understanding, recognition and support of air service, which promoted sustainable economic benefits and improved the reputation of China's service industry.
(Executive editor: Li Shuling)